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Need to prepare a chief executive for CNBC? Getting ready
for a trade show or press tour with a new product? MSG Communications can help.
MSG Communications is a Los Angeles-based
media-training agency, with a satellite New York office. We provide media training throughout the United States and internationally,
working with clients in Munich, Shanghai, Tokyo, Hong Kong and elsewhere.
MSG Communications' video-based media training
services prepare clients for media exposure such as in-person, telephone and television interviews, press tours, tradeshows
and crisis situations.
By working closely with a company's public relations counsel, MSG Communications helps focus
executives on the opportunity the press offers, and helps shape their messages for the media, analysts and the public.
A
unique benefit of MSG Communications is our 15 years of high-tech, business and general journalism expertise with the Los
Angeles Times, New York Daily News, TWICE, Sunset, US, Presentations, Successful Meetings, PC LapTop, The Journal of Commerce,
PC Today and Southwest Spirit. MSG Communications provides an inside understanding of how journalists think, what they look
for and how to best frame your company's story.
MSG Communications leverages its industry experience to coach and grill
clients in personalized training sessions, preparing them for tough press questions. Mock interviews are videotaped, replayed
and critiqued in a positive, supportive atmosphere, teaching executives how to address probing questions from journalists,
how to present corporate messages and what the rights and responsibilities of a spokesperson are in an interview.
MSG
Communications also helps participants develop TIPS, Targeted Information Points: key messages on the company, its products,
management, technologies and market opportunities. Appropriate dress and demeanor during presentations and wardrobe tips
for television are also provided.
With these tools and techniques, MSG Communications helps executives learn to address
questions, advance the agenda for the interview and redirect probing questions to company messages, so they can face the media
and audiences with confidence.
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