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MSG COMMUNICATIONS
MEETING THE MEDIA - TEN GOLDEN RULES
1.
Meeting the media is an opportunity, not a threat
2. Brief yourself thoroughly
3. Set your own agenda
4. Brand, brand, brand--your company, your product, yourself
5. Take control--offer information
6. Be polite, patient and pleasant
7. Communicate simply and clearly
8. Answers should be accurate
and short
9. Don't lie, don't guess, don't speculate
10. Concentrate on the interviewer
MSG COMMUNICATIONS
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